Beloit College has once again issued its annual “Mindset List,” this time for the class of 2014.
While much of the press uses this list as a way to emphasize new college students’ youth and inexperience, Beloit describes it as a look at the “touchstones” that may color collegians’ thinking now and in the future.
For those of you who watch or have heard of the hit series “Mad Men,” you’ll know that the show provides an interesting story line, some fascinating characters, and great commentary on the social mores and gender differences of the late ’50s and early ’60s.
I’ve been watching lately with an eye toward the financial side of life in that era. There are no credit cards to speak of—Don Draper, the main character, peels off cold cash when he asks his secretary to buy Christmas presents for his children. This is pre-401(k)s and IRAs, and Don and his band of not-so-merry marketers left behind whatever pensions they had coming to them when they broke with their old advertising agency to go out on their own. There is little if any dialogue concerning personal investing at all.
The other day, I was preparing to record a podcast for Vanguard.com on life events and asset allocation. I decided to veer away from the predictable “retirement is a life event” theme and concentrate on marriage, children, and divorce as life events that should stimulate some serious consideration of your asset allocation.
Then I happened upon this Wall Street Journal article, which made me pause.
We at Vanguard educate, cajole, and opine everywhere on the importance of keeping your investment portfolio diversified and matched closely with your risk profile. We should be saying more about just where you’re keeping those investments.
In June 1997, Chicago Tribune writer Mary Schmich penned a now-famous column titled “Advice, like youth, probably just wasted on the young.” In short, the column served as the speech that Ms. Schmich would give if she were asked to make a commencement address. The following year, the column went viral, if you will, in the form of the music single “Everybody’s Free (To Wear Sunscreen).”
